Moreover, what makes Pinterest so powerful for businesses is the fact that it's primarily used by women ( including mums), who happen to be some of the primary purchasers in today's market.įor businesses, this means that Pinterest has the potential to be one of the most profitable social media networks available out there. If you're a marketer or a business owner, you can easily focus on what you want to show rather than having to write it all out. Pinterest is essentially a visual discovery tool that can push leads into your funnel. Building Pinterest boards won't take hours upon hours each week as you might invest with other social media platforms. Pinterest marketing is something that any business owner or marketer can do with no upfront investment (except when using promoted pins). Can a Pinterest marketing strategy help your business? Read on to find out how you can get the most from your Pinterest business account if you're considering integrating it into your overall online marketing strategy. It would be foolish for businesses not to pay attention to this highly visual platform. Suffice to say, many marketers have already integrated Pinterest into their strategy. In 2020, 85 per cent of users have bought something from a pin they've seen, generating over $1.4 billion in brand advertising revenue. With over 478 million monthly users, Pinterest is being touted by social media marketers as one of the biggest visual search engine platforms to ever power online marketing campaigns.

It's no Google, Facebook or Twitter, but it does have some very specific benefits for business owners, including the ability to drive traffic quickly and effectively using images alone.

Put simply, Pinterest marketing presents several unique opportunities. It allows users - or ‘pinners’ - to share and discover new interests by posting ‘pins’ that are essentially large images or videos. It helps people find ideas and make purchase decisions. Pinterest is a social media site that allows users to create and manage image collections of their favourite things. Right now you're probably thinking Facebook, Instagram, and TikTok.īut you might be missing out on the value of Pinterest. When it comes to driving traffic to your website, one of the most powerful tools for business owners today is social media sites.

Pinterest business marketing